Sunday, March 1, 2009

Ground Floor vs Established Company

If you are in the process of trying to find the best home based business for you you’re going to be faced with a lot of different choices. One of the biggest things you will have to decide is if you want to go with an older more established company or a newer ground floor company. There are pros and cons to each decision and it will be up to you to decide what’s best for you. This article is designed to give you the information you need to make an informed decision.

Many people are of the opinion that an older more established company is going to be your best choice. Their reasoning is that if a company has lasted 5, 10 or 15 plus years it must be a good opportunity right? In many ways that is absolutely true the chances of an older company going out of business after 10 years or so is very unlikely. Another great thing about an older company is that there will be plenty of training and success stories available to you when you get started.

The downside of an older company is that most people who are making the big bucks are people who have been in the company for a very long time. This is of course not always the case and it is completely possible to come into an older company and make a very large income, it’s really up to how hard you are willing to work.

The upside to starting in a newer company is that the opportunity is wide open. The market hasn’t been saturated and there is a good chance that if you work hard you could be one of the top earners since there are fewer people in the beginning. This is a huge draw for many people who are hungry to get in in the beginning and have the biggest opportunity possible.

The downside to a new company is that if they aren’t run the right way they might not be around forever and that can be scary for some people. Another down side is that there aren’t going to be as many tools to help you succeed right away and you certainly won’t have as many success stories at least not for a while.

If you’re a risk taker who wants to make the most money possible and enjoys breaking new ground than a ground floor opportunity is probably right for you. If you’re looking for a more sure thing with more support an older more established company is probably more your style.

Choose the company that is best for you but just know that whatever opportunity you choose the key to success really lies with you!

Keywords to Market Your Business

If you are marketing your home based business online few things are more important to you than keywords.

Keywords can help many, many people find your information online and that means more sales and income for you!

So what is a keyword?

Have you ever used Yahoo or Google? If not you’re one of the only people on the planet. Search engines like Google allow users to search for the specific things they want to find online. You just type a word or a phrase into the box and boom! Page after page of results!

So a keyword is the word or phrase that people will use to find your website on the internet.

It just amazes me how many home based business owners put up good looking, awesome websites but don’t promote it at all. How do they ever expect people to find it that way?

By using keywords correctly the people who are searching on the internet (and there are a lot of them!) for a home based business will be able to yours faster.

Finding the keyword or keywords that you want to target can be a little more challenging. Many people assume that they should just use the phrase “home based business” but that’s not really the best way to go.

The problem with a really broad keyword like “home based business” is that everyone under the sun is using it so your competition is going to be huge. The most effective way to use a keyword is to use a smaller niche market like “Texas home based business opportunity” or “Chicago work from home business for moms” while there will be less people searching for those particular terms the ones who are searching for them will be sure to find your websites, you won’t be as lost in the crowd so to speak.

Once you figure out which keywords you want to target just make sure you use that particular phrase as much as possible. Use it in articles, on your website, on your business blog, as titles for your videos, everywhere you can imagine.

Don’t use them to the point where you’re just stuffing the phrase in where it doesn’t belong but use it enough so that the search engines will pick it up and put your link on their first few pages!

By using keywords correctly you will get lots more traffic to your website and that means more profits for you!

Free Online Marketing tips

As a home based business owner I am a firm believer that the best type of marketing is always free marketing. You don’t have to spend a ton of money on newspaper ads or commercials on the local radio station to have a huge amount of leads for you home based business every single month. In fact, you can get all the leads you want without spending any money on marketing at all.

The internet is the best invention of all time for the home based business owner because it allows you to market like a pro without breaking the bank.

If you’re new to internet marketing let me start at the very beginning. The first thing you’ll need to successfully market your opportunity online is a website. Many home based businesses offer websites to their business owners. However, it is most effective if you use a website you make yourself. It doesn’t have to be flashy or complicated just a simple site. But here is the key, it has to capture a name and email address.

You’ve probably heard the phrase “the money is in the list” right? Well it’s true. By capturing your prospects name and email address when they visit your site you will have the opportunity to market to them for days, weeks and months to come.

If you don’t capture their information you run the risk of losing their business forever. So don’t make that mistake.

Once you have your website set up it’s all about marketing that website online. You can have the greatest website in the world but if nobody knows about it it doesn’t do you any good right?

A good place marketing your website is on a social networking site like Myspace.com.

Myspace is extremely popular with teenagers and young adults but many, many home based business owners benefit from it as well. Myspace is simply a great place to meet people and best of all it’s absolutely free to use so you can’t lose. Even if you make a mistake or two in the beginning it’s not like you’ve wasted any money. Just correct it and move on.

Forums are another great place to market your business online. Simply do a google search for “home based business forum” or “mlm forum” and you’ll find a ton of them! Forums are a great place to meet people who want to work from home as network with people who already do, and just like Myspace forum marketing is free!

Video marketing is also extremely popular right now and sites like Youtube.com make it super easy. Just shoot a simple video and upload it for free on Youtube. There are also lots and lots of other video websites out there so you get lots of traffic out of just one or two videos.

Another great form of online marketing is article marketing. (Hey you’re reading an article right now so I guess it works!)

Article directories are free to post on and you don’t have to be an established author or an English major to benefit from it.

Finally, if you really want to get as many people to check out your website as possible you can’t go wrong with free advertising sites like Craigslist.com or Backpage.com these sites are free to post on and will get you a ton of visits to your website. Just remember that unlike posting an ad in the newspaper you’ll need to post on online advertising sites several times a week to get the most out of it.

Free online marketing is an awesome thing. Do your research and learn how to get the most out of the different techniques that I’ve talked about in this article and you’ll be generating more prospects than you can handle!

Twitter

My new Twitter Page!
http://twitter.com/danielhimes