If you are building your home based business online chances are you already know the importance of blogging. Having a business blog can be one of the best things you can do for your business in order to attract people to you and gain more prospects.
Blogging also allows you to stay in touch and build a relationship with people already on your team that may be scattered around the country or the globe. If you’re wanting to build an effective and popular blog you don’t need much.
The first thing you’ll need is a good domain name. I recommend using a domain name that is keyword optimized. So rather than JennifersBlog.com perhaps go with something like JennifersHomeBusinessSuccessBlog.com or JensWorkAtHomeBlog.com the possibilities are endless but just know that keywords are always best because they will automatically get your blog in the search engines faster.
However the real trick to building an effective blog doesn’t lay in the domain name, or the layout (although obviously you don’t want an ugly blog) but in the content aka the posts themselves.
So how do you write more effective blog posts that will not only captivate your current readers and keep them coming back but help you gain a bigger and bigger audience and at the same time raise your blog in the search engines?
Her are a few simple tips to help you write better content for your blog.
1. Keywords!
This can not be said enough. If you want to build a popular and effective blog you can’t do it without the use of keywords. Take some time and do your keyword research because it will pay off big time if you do it right! Another good tip is to use keywords in the categories for your blog as well! Wherever you can fit in a keyword do it!
2. Get Original!
Nobody is going to come back an visit a boring blog. Make sure your content is original and exciting. The most effective blogs I’ve found will have a mix of helpful content and personal stories. You want your readers to know and trust you as a business person as well as care about you as an individual.
3. Use Pictures!
I can not stress enough how much adding pictures will add to your blog. Breaking up your text with pictures will make people want to read more and more and the more personal the pics can be the better. So if you’re talking about your trip to Hawaii with the family don’t just use a stock photo of Hawaii use one of you and your family! Another tip is to make sure and keyword optimize the titles of your pictures before you post them as well!
Those are just a few simple tips that will help your blog become more popular. Make sure you work on your blog at least a couple times a week and follow these tips and you’ll be good to go!
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