I Don’t Know How To Start Marketing My Business Online!

The internet is a world all it’s own. It has created new job possibilities for lots of people and it’s also revolutionized the way that traditional businesses operate. However, many home based business owners still tend to shy away from online marketing.

Why this is I’m not exactly sure but I have a feeling that for a lot of people it is simply that they don’t know where to start. So many network marketers have gotten use to the idea of marketing in their local area that they forget about the internet and how advantageous it can be.

The internet brings the world to you. You can literally market your business to people all over the country as well as overseas it just gives you a much larger pool to draw from. You can market to anyone who has a computer and these days that’s just about anyone.

So if you’re like a lot of network marketers and you don’t know how to get started marketing your business online here are three simple things that you can do to get started.

1. Article Marketing – Article marketing works for every type of online business not just network marketing. Article marketing allows you to be the expert in whatever you want to talk about. Then once your article is written you can submit it to free online article directories and boom! It’s up there for millions of people to read and gain knowledge from.

Article marketing works because it gives people the main thing they come on the internet for… information. Provide someone with free in formation and they’re gonna love you for it. Combine that with putting your blog or website at the bottom of the article and your guaranteed more traffic to your website.

This is important because no matter how great your website is it’s not doing you any good if lots of people aren’t going to it every single day. So anything that increases traffic is a good thing online.

2. Blogging -  Blogging is very similar to article marketing but instead of posting your articles on article directories you post them on your very own blog. You can blog about any topic (obviously it helps if the topic has something to do with your business) and your blog posts can be as formal or as casual as you want. It’s your blog so you get to set the tone.

A blog is a great place to say what you want to say. It’s YOUR BLOG so you’re not going to be edited or muffled. It’s your platform to get your voice and your message out there. A blog can also be a terrific way to increase website traffic and get a ton of new prospects.

3. Free Classifieds – If you’re a network marketer you’ve probably thought about placing an add in your local newspaper. Well, online free classifieds are just like that only they’re generally more effective and instead of spending hundreds of dollars you’re not spending a dime! There are a lot of free classified sites but Backpage.com and Craigslist.org are the most popular and will get you the best results.

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How to Write a More Effective Blog Posts

If you are building your home based business online chances are you already know the importance of blogging. Having a business blog can be one of the best things you can do for your business in order to attract people to you and gain more prospects.

Blogging also allows you to stay in touch and build a relationship with people already on your team that may be scattered around the country or the globe. If you’re wanting to build an effective and popular blog you don’t need much.

The first thing you’ll need is a good domain name. I recommend using a domain name that is keyword optimized. So rather than JennifersBlog.com perhaps go with something like JennifersHomeBusinessSuccessBlog.com or JensWorkAtHomeBlog.com the possibilities are endless but just know that keywords are always best because they will automatically get your blog in the search engines faster.

However the real trick to building an effective blog doesn’t lay in the domain name, or the layout (although obviously you don’t want an ugly blog) but in the content aka the posts themselves.

So how do you write more effective blog posts that will not only captivate your current readers and keep them coming back but help you gain a bigger and bigger audience and at the same time raise your blog in the search engines?

Her are a few simple tips to help you write better content for your blog.

1. Keywords!

This can not be said enough. If you want to build a popular and effective blog you can’t do it without the use of keywords. Take some time and do your keyword research because it will pay off big time if you do it right! Another good tip is to use keywords in the categories for your blog as well! Wherever you can fit in a keyword do it!

2. Get Original!

Nobody is going to come back an visit a boring blog. Make sure your content is original and exciting. The most effective blogs I’ve found will have a mix of helpful content and personal stories. You want your readers to know and trust you as a business person as well as care about you as an individual.

3. Use Pictures!

I can not stress enough how much adding pictures will add to your blog. Breaking up your text with pictures will make people want to read more and more and the more personal the pics can be the better. So if you’re talking about your trip to Hawaii with the family don’t just use a stock photo of Hawaii use one of you and your family! Another tip is to make sure and keyword optimize the titles of your pictures before you post them as well!

Those are just a few simple tips that will help your blog become more popular. Make sure you work on your blog at least a couple times a week and follow these tips and you’ll be good to go!
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