Should you pay to advertise your video on Youtube?

Youtube’s featured videos are a great way to get your marketing video more exposure. However, is it really worth paying the money for this method of advertising? While it might be a good move for someone who has a pretty healthy budget for advertising for the average internet marketer it might not be the best way to get good use out of your Youtube videos.

A featured video works sort of like a google pay per click ad. A Youtube user comes along and types in the search bar the type of videos that they want to see. And based on the keywords you have chosen your video will pop up at the top of their page.

This all sounds like a pretty good idea right? Well it is. I mean technically the service works well for what it is. However, there are a lot of other ways that you can get your video noticed without paying a dime for it!

The best way is of course keyword optimization. By using the right keywords for your tags, in your title, in your username, description and on your channel you can get virtually the same effect as a featured video. Say the keywords you are using are “home based business in California” and someone types those keywords into the search option of Youtube.

They’ll probably see your video and a few others that match. They’ll also probably see a couple featured videos. Now if the prospect clicks on your video you get charged nothing. However, if the prospect clicks on the featured video they get charged.

It just seems like a pretty simple deal to me that if you keyword your videos correctly you won’t need to pay the extra money to get views.

Remember that when you’re picking your keywords you’ll want to make them specific and pretty narrow. So rather than using the term “home based business” which will get you lots of competition you might try “best home based business” or something like that.

When you do this you just narrow the competition so that the prospect is more likely to see your video.

So don’t spend a lot of money on Youtube. Keep it free and still have great results with your video marketing by using keywords.

Stop Throwing your Money Away

If you’ve been involved in a home based business for any significant amount of time chances are you’ve spent money buying leads. With all the tools available to a home business owner today there is absolutely no reason to spend money on lists of leads ever again! It’s just simply a waste of money here is why…

If you could have 1000 prospects who might be interested in your business or 5 prospects who defiantly were interested in your business which would be more valuable to you? If you said the 1000 prospects you’d be dead wrong.

When looking for people to join your home based business the people who are “ready to buy” are always better than the ones who are “just looking”. When you call a long list of leads you can be sure that almost all of them are just looking. Sure maybe some of them are serious about it but most of them are probably just kicking tires. That means you have to go through a lot of people just to find the few they are interested.

So what’s the solution? Well instead of contacting a ton of people who might be interested why not just get the people who are interested to contact you? That means you’re only spending your time talking to people who are already interested in working with you.

Besides the time and money you’ll be saving having people contact you gives you the upper hand in your business. You see, people’s posture is completely different when they call you vs. when you call them.

When you call a prospect they are usually grumpy or annoyed or make you feel like you’re wasting their time however, when they call you it’s a whole different ball game.

So how do you get people to pick up the phone and call you? Easy, with internet marketing.

The internet is a truly amazing tool that is changing the way home businesses are run all over the world. If you have yet to discover the power of the internet it’s time to learn!

When you market properly on the internet you are able to find more people from all over who want what you have without actually having to talk to any of them. They find you, they get the information and then they call you when they are ready (or very close) to getting started!

People who know how to use the power of the internet will never go back to traditional forms of marketing… it’s just not worth it.

Find someone who can teach you how to marketing your business online and you’ve found the key to huge success working from home! So stop wasting time, money and energy on leads and start changing your business in 2009 with the power of internet marketing!

Is it possible to grow my business with Article Marketing

If you are a home based business owner you’re probably always looking for new ways to market your business right?

 

            One of the most popular methods for marketing a home based business is through article marketing. If you are not familiar with the concept of article marketing, oh wait, you’re reading one right now… hmm so I guess you DO know what it is!

 

            Article marketing works for several different reasons. First of all it allows you to address certain issues that a prospect might be having trouble with. Like “is this one of those pyramid things” or “Can I really make money with Network Marketing?”

 

            All you have to do is write an article about that particular issue and it’s out there for all of cyber space to find and read.

 

            The other reason article marketing works is it makes you an instant expert on the issue.  There is a certain amount of credibility that goes along with being the author of an article even if it’s just on the internet and not a newspaper or a magazine.

 

            For these two reasons home business owners have been using article marketing to grow their business for years! Oh and just in case you are not yet convinced that it really is a great way to market check this out… it’s free!

 

            That might just be the best part about article marketing online. It doesn’t cost you a thing! While traditional methods of marketing in print say in magazine or newspaper ads can cost a ton online article marketing is absolutely free.

 

            Even if you aren’t a professional writer you can have lots and lots of success with article marketing. Of course if you don’t have the time or the will to write articles, and yes they can be fairly time consuming, there are plenty of PLR or private label rights article websites that will write your articles for you for a small fee. There really is no reason for any home business owner not to be doing this!

 

            Another great thing about article marketing is that it will get you in the search engines like yahoo, google or MSN pretty quickly and that means that when people are online looking for a home based business opportunity they can find your article and therefore find you!

 

            Article marketing is simply a great way to let even more people know about your home based business, and that means more money and success for you!

 

            

9 Steps to succeed online in business

1. Determine your goals for your website. How will you drive traffic to your website Plan for this up front, while developing your website. If search engines are important to you, then proceed to step 2.

          2. Allocate a budget to online marketing and search engines. It’s as important as what you spend for designing and hosting your website. The budget you set will instruct these further steps you should take:

          3. Optimize your website during design to perform well in search engines. Make sure it contains the correct density of keywords important in searches.

          4. Make a commitment to keep your content fresh. Augment content as frequently as practicable, because search engines reward rich content.

          5. Devote resources (your time or the money to hire others) to actively work on search engine placement. Monitor your ranking weekly or monthly in the major search engines for key search terms; this can be done manually or you can utilize automated software to produce a monthly or weekly ranking report.

           Even if you plan to focus on free “organic” rankings, plan to set up Pay-Per-Click accounts at Google and Yahoo. All companies that want traffic from search engines should consider PPC a basic cost, as essential as paying your monthly hosting bill.

          The budget can be as little as $20 a month … or much more, depending upon how aggressive you want to be.

          6. Promote links to your website from your trading partners, in directories, through reciprocal links and discrete paid placements. “Link popularity” is highly important to search engine rankings.

          Monitor who links to you, and also who links to your competitors. Get as many links coming into your website as possible. Use viral marketing strategies, like posts or links from forums, bulletin boards, social websites like myspace and more.

          7. Install a good statistics package. And review it frequently so you know what is happening with your website. Statistics will tell you if you are successful in getting people to your website.

          If you are having success in traffic but realizing few sales, that means you need to work on your “conversion” of website visitors by improving your products or improving the functionality and usability of your website..

8. Periodically measure progress in ranking and make adjustments to keywords and content as part of a regular maintenance program - at least monthly.

9. Submit your site URL to as many free sites as possible. Self-promote yourself by writing articles, placing ads on bulletin boards, e-zines, group sites etc.