Youtube’s featured videos are a great way to get your marketing video more exposure. However, is it really worth paying the money for this method of advertising? While it might be a good move for someone who has a pretty healthy budget for advertising for the average internet marketer it might not be the best way to get good use out of your Youtube videos.
A featured video works sort of like a google pay per click ad. A Youtube user comes along and types in the search bar the type of videos that they want to see. And based on the keywords you have chosen your video will pop up at the top of their page.
This all sounds like a pretty good idea right? Well it is. I mean technically the service works well for what it is. However, there are a lot of other ways that you can get your video noticed without paying a dime for it!
The best way is of course keyword optimization. By using the right keywords for your tags, in your title, in your username, description and on your channel you can get virtually the same effect as a featured video. Say the keywords you are using are “home based business in California” and someone types those keywords into the search option of Youtube.
They’ll probably see your video and a few others that match. They’ll also probably see a couple featured videos. Now if the prospect clicks on your video you get charged nothing. However, if the prospect clicks on the featured video they get charged.
It just seems like a pretty simple deal to me that if you keyword your videos correctly you won’t need to pay the extra money to get views.
Remember that when you’re picking your keywords you’ll want to make them specific and pretty narrow. So rather than using the term “home based business” which will get you lots of competition you might try “best home based business” or something like that.
When you do this you just narrow the competition so that the prospect is more likely to see your video.
So don’t spend a lot of money on Youtube. Keep it free and still have great results with your video marketing by using keywords.
No comments:
Post a Comment