Turning Your Articles Into Videos… A Good Idea?

If you have a Youtube account and you are currently using video marketing as a part of your online marketing campaign you might from time to time be looking for new content for videos. Video marketing is most effective when you have a lot of content and when you update your Youtube channel often. And if you’re looking for content you might have heard or thought about using some of your articles as content for your videos. But is that really a good idea? Or should articles just stay articles and videos just be videos?

I believe it’s a really good idea and it’s something that I recommend to a lot of people especially if they are having trouble coming up with content for their videos. The good thing about using your articles as videos is that you’re getting the most use out of what you already have. I recommend that people use their articles on article directories, on their own personal blog and also use them as videos. Because if you’re going to go through the trouble of creating a great article you might as well get a lot of use out of it!

Now, before you begin turning all of your articles into videos I would recommend that you not read directly into the camera. Try to take the content of the article and turn it into something that is better for the camera. You can use the same points just don’t hold a paper and read to the camera (seriously, I’ve seen this) you want it to sound like the content is coming directly from you, not a piece of paper and even if you were the one who wrote the article it just doesn’t seem very professional.

Also, use pictures, video, graphics or other things to make the article seem more interesting while you’re giving it to the camera. Looking at the same person talking for several minutes can be a little boring so give them something else to look at if you can… it will hold their attention better.

I believe that turning articles into videos is a great idea just use a little creativity and you’ll have some great marketing videos on your hands!

www.TheAmericanElite.com

Tips for Building a Good Flyer

In many of my articles I like to focus on web 2.0 and internet marketing. However, sometimes nothing beats a good old flyer. Yes, as much as I am a fan of internet marketing I also love flyers. I'm not exactly sure why. Maybe it's because they are so simple or maybe it's because I have had great luck with them in the past but either way I believe that they are effective so I will continue to use them.

                          

Over the years I have used a bunch of different types of flyers and I've had mixed results. So from one flyer lover to another here are a few tips that I have picked up that will help you get better response from your flyers.

1. Use bright paper - It's the simplest thing in the world but honestly bright neon paper works better than white... it just does. Yes it costs a few cents more but it's totally worth it. I don't know why it works so well but it does.

2. Keep it short - Your flyer should be short and sweet. DO NOT write a whole long thing on a flyer it won't get read. you pretty much have 1.5 seconds to get their attention and nothing ruins that like a bunch of boring text. Keep it short!

3. Use a website - Websites work better than phone numbers. Some people don't want to pick up the phone and call but they will totally jump online and check you out. Again, I don't know why it works so much better but it really does!

4. Keep some mystery - Don't tell them the name of your company. Keep as much mystery as possible because you want them to go to your website and check it out. If you tell them everything on the flyer then it's all over they're never going to check out your site if they already have a good idea of who you are and what you do.

5. Make them laugh - If you can make someone laugh you've got them. They're going to remember you, they're going to show it to their friends/spouse/family and they're probably going to go to your website! Laughter and humor go a long way with stuff like this.

These are just a few tips that I believe will help you get a better response from your flyer campaign. Good luck and have fun creating your flyers!

 www.TheAmericanElite.com

The Importamce of Keywords

If you’re thinking about building your home based business online you’re going to need to know a lot about keywords. People don’t always realize the importance of keywords to their home based business however, they are actually critical to your online success.

A keyword is a word or phrase that people type into a search engine hoping to find different websites and resources that they want or need. Because of that if you don’t use keywords correctly there is a good chance that no one will be able to find your website when they’re searching for it.

If nobody can find your website your business obviously won’t be doing well so it’s vitally important to the life of your business that you research keywords and know exactly how to use them. There are many resources online that will help you learn how to get the most out of keywords however, here are a few tips to help you get started and you can build from there.

First of all, you’ll want to make your keywords as specific as possible. Yes, there are a lot of people online looking for the term “home based business” but if you go to google or any other search engine you’ll find that there are so many websites that already use the term “home based business” that your competition is too steep.

A better choice would be “best home based job in Chicago” or “top work from home opportunity in Texas”. Even though less people will be searching for these terms when they do search for them they’ll have a better chance of finding you. The more specific the better with your keywords especially when it comes to the home based business industry because there is so much competition.

Try to use keywords in your website domain name, on your website, on your blog, in articles, on Youtube and pretty much everywhere else you can.

Everything comes back to keywords when you’re working on the internet. Do your research and find keywords that work well for you. Use them as much as possible and more and more people will be looking at your opportunity and that means more money in your pocket.

WWW.TheAmericanElite.com